VISION MISSION VALUES
The Company will strive to become the Takaful partner of choice in Pakistan catering to the
financial protection, long term savings, retirement and financial planning needs of individuals, businesses
, and the public sector, in full conformity with Sharia principles.
To be recognized as a reputable, profitable, Sharia driven Family Takaful operator
offering innovative financial solutions to its clients through best in class talent, technology and
Context of vision and mission statement
Strive -Indicates an ambitious, committed, energetic approach.
Takaful partner of choice - Making our clients want to do business with us. This is possible
once we are able to differentiate ourselves on the basis of quality proposition. One indicator could be
market leadership in terms of product innovation, customer service, national outreach, ethical approach
to doing business, etc.
Reputable -Reputation is derived from various means: customer experience, commitment to the
society and the industry, ethical approach to doing business, quality and technical depth of our financial
advisors, reliability, trustworthiness, technology-savvy business, sustainable approach to growth. This
in turn has a significant impact on our brand value.
Profitable - Emphasizing commercial viability of the business and therefore value creation for
Sharia driven - Instead of simply being Sharia compliant. There may be a segment that is
motivated by Sharia authenticity of our products / brand.
Innovative financial solutions -'Innovative' underscores our commitment to bring a fresh approach
to product development; 'solutions' indicates our desire to be proactive to market's needs, instead of a
cut & paste or reactive approach to serving our clients.
Talent -Best in class talent requires a powerful HR policy to attract, develop and retain quality
professionals. It requires significant investment in training. We will ensure that our people understand
insurance business and more importantly understand the differences and similarities with Sharia takaful
principles. Our client-facing people carry a huge responsibility in creating (or destroying) our reputation
and brand value. Our middle office people (risk management, product structuring, etc.) are the backbone to
our long term sustainable growth. And a reliable back office ensures that we are able to safeguard the
trust of our stakeholders through accurate and timely analysis and reporting.
Technology -Our long term sustainable growth will be dependent on the quality of our information
technology infrastructure. More than a support function, it has to be viewed as a business-enabler
helping us in critical decision making.
Distribution - Building a extensive, nationwide distribution network is critical to our long
term survival. Backed by quality talent and technology systems, we need to aggressively strive to develop
strong market access. This will involve a combination of direct sales force, branch network, bancatakaful
, brandassurance (e.g. hypermarket, etc.) and other channels to quickly expand our outreach.
Code of Conduct
1.1Policy Statement“Professionalism, high ethical standards, integrity and honesty of employees
are crucial for DFTL in pursuing and maintaining its regulatory role in the corporate sector. The purpose
of this Code is to set down the employees' legal obligations while under the employment of DFTL and which
they are required to comply. It provides guidelines to assist employees in understanding and complying with
such legal & compliance obligations”.
1.2 DefinitionsTo provide be a broad guideline for how we do business in Dawood Family Takaful
Limited (DFTL). Because it is a document, it gives a structure, but it cannot cover every questionable
situation or every context of business. Therefore, we encourage all of you to be guided by your conscience
, by the spirit of this policy, and fair business practices.
1.3 EligibilityThis policy implement on all permanent/non-regular/part timer/ contractual staff
1.4 Observation & LimitationEmployees must comply with all the requirements set out in this Code
in addition to the terms and conditions of employment set out in their contracts of employment. If any
inconsistency exists, this Code shall prevail. Those who are in breach of any provision of this Code may
be subject to summary dismissal. Employees who have any doubt about any provision specified in this Code
should consult the Human Resources Department.
1.5.1 Ethics and Business Practice / Code of Conduct
a.The directors and employees of the DFTL seek to protect the DFTL’s assets. DFTL’s assets and
services are used solely for the legitimate business purpose.
b. DFTL does not support any political or ethnic organization and the use of DFTL’s funds for
any contribution to such organizations is prohibited.
c.The directors and employee adhere in letter and spirit to all laws and conform to good
corporate governance. Any conflict of interests should be avoided, where it exists it should be disclosed,
and guidance sought.
d. Management maintains all books, data, information and records with scrupulous integrity,
reporting in an accurate and timely manner all transactions and reports.
e.DFTL is committed to provide services, which consistently offer value in terms of price
and quality and satisfy customer needs and expectations.
f.The Corporation is an equal opportunity employer. Its employee recruitment and personnel
policies are free of any bias whatsoever.
g.Directors and employees maintain the privacy and confidentiality of all the information
acquired during the course of professional activities and refrain from disclosing the same unless
otherwise required by statutory authorities/law. Inside information about DFTL or its customers shall
not be used for any personal gain either directly or indirectly